analysis of consumer psychology based on the customer network marketing strategy analysis of network（消费者心理学的分析基于客户网络的网络营销策略分析）.docVIP

Analysis of consumer psychology based on the customer network marketing strategy analysis of network [Paper Keywords] network marketing consumer psychology e-commerce strategy [Abstract] Today, China’s increasingly popular online shopping behavior of consumers, enterprises should be good grasp of consumer psychology consumer network, targeted to meet the psychological needs of consumers to develop product service strategy, pricing strategy, distribution strategy, and strengthen the marketing dissemination and communication, thereby affecting consumer behavior in order to occupy a favorable position in the competition for more market opportunities and business profits. A psychological analysis of consumer online shopping (A pursuit of cultural tastes, fashion and consumer goods psychological novel China Social Survey affairs consumer psychology research results show that the age of 35, 82.2% of young people who have strange psychological novelty seeking, they believe that commodities style, popular style is very important, emphasizes unique. The people of this novelty of the new psychology products are often more popular. Consumers will pay more attention to the various types of consumer brand pursuit of spiritual experience and self in the pursuit of brand-name merchandise to buy, or even loyalty to the brand, but similar to other non-brand-name products are often dismissive. Consumer product or brand both brand-name merchandise to consumers seeking high-quality products to meet the demand, but also allow consumers to demonstrate through brand personality and consumer self, so that consumers maximize the experience of self-worth and self-existence. (Two self-expression, independence and reflect the personality of consumer psychology Particularly on young people to enhance self-awareness, a strong pursuit of independence, they were not just chasing the new by-different, and requires the consumer to reflect their personality. The most typical exa