have to see- two 11 standard product planning and management（必须看到,两个11标准产品规划和管理）.docVIP

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2017-09-06 发布于浙江
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have to see- two 11 standard product planning and management（必须看到,两个11标准产品规划和管理）.doc

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have to see- two 11 standard product planning and management（必须看到,两个11标准产品规划和管理）

Have to see: Two 11 standard product planning and management Free Paper Download Center News: As a typical standard products, planning and management of dual 11 mobile digital products has its own peculiarities recovery disk operations and some of last year’s experience, one can conclude that several important aspects, not even digital phone. for other categories also have reference meaning and value. First, stocking, target decision resources. Stocking principle is the maximum output and create product inlet. First, the choice of goods, including customized products (specially prepared for dual 11 big promotion products, core resources bits), the core product (double 11 shelves strange new products and entry type of explosive product), the company portfolio under (a huge online and offline model portfolio, high product visibility limited discounts, the company portfolio poop). The second is the sales forecast. 2 months in advance sales forecast in September on the 15th a needs escalation, to ensure the smooth conduct of all aspects. Secondly, how to pick the big promotion goods - consumer oriented. The principle here is to choose two 11 consumer dimension departure terminal care products consumers are shopping spree, price, novelty, promotion, interactive, gifts, high-end product discounts, in short, one word: playing with the purchase, and brand attention that marketing, brand communication, consumer interaction, a combination of both to meet consumer demand point is: 1, new, two, cost-effective products, 3, discount products, 4, under the hard currency products (online and offline high-profile brand main push products, limited berserk), 5, technological upgrading of innovative products and services. Goods formations: Resource characteristics, category competition, category development, store development should double 11 after precipitation of the brand, consumer goods and upgrade shop explosion. 　 Third, the big promotion before goods ready - p