high-end real opportunity is wide open water（高端水真正的机会是敞开的）.docVIP

High-end real opportunity is wide open water Bottled water, as a product, the nature of thirst, as a commodity, but also a product of socialization, and this ‘technology’, it includes demand different prices low high school file from the price of consumer law point of view, the real so-called ‘high-end ‘from the product, its high price band segment segment with low price band will pull very open, from this perspective, China’s existing individual even slightly higher price of bottled water brands, it is difficult to define as’ high-end water ‘, called’ sub-high-water ‘may be more suitable for some. ‘3,5,8’ three price band gradually forming Now let us look at the market now clear presentation of the three price bands, but also to think together, these three price bands gradually forming, does it also mean high water real opportunities will also be wide open. First, is 3 yuan (less to 500mlPET bottled as the scale of ‘readily take’ function is to quench their thirst, the right to be called ‘low price band segment.’ Secondly, is 5 yuan from top to bottom ‘in the middle price band’, the product has risen to ‘drink’, that is, except to quench their thirst, but also to meet the quality, safety, consumer demand for some beneficial trace components. Again, more than $ 8 ‘high-price segment with’ products have been advanced as ‘tasty’ plus ‘good drink’, ie on the basis of functionality and value into a value-added consumer behavior, such as the identity of the face etc. This also is the author calls ‘secondary high water.’ The three price bands are already in the market competition pattern corresponding to each brand, low price band segment has been molded construction and comes in the middle price segment melee, coveted by the high price segment segment also been inklings. ‘Readily take’ a cut above the price band digital marketing On the current situation, we might look back to its formation process, I believe that this review of the future development tr