how to avoid waste of advertising liquor serious（如何避免浪费广告严重酒）.docVIP

How to avoid waste of advertising liquor serious Open CCTV, liquor ads one after another, from the most high-end, leading to the area, everything. Study business, walking down the road, artillery, continue to enter the eye outdoors, but the real question and corporate, which these ads actually played a role, which has no effect, liquor companies also can not really quantified and some white wine entrepreneur with a wry smile this vividly described as: not to die advertising, advertising seeking death, will not advertise living death. Having funny, but the radius of investigation of the liquor business as a whole, as the increasing competition, advertising is wasted, indeed, what counts is, therefore, how to make good use of advertising that is learned, is to be placed in the liquor business in front of an important proposition. In this regard, that the radius of brand marketing agency, to address the current serious problem waste liquor advertising, the key is to return to the nature of advertising ads, the only way advertising can play its due role. Three kinds of advertising to promote the waste of mind Liquor advertising corporate advertising need to return to nature, is the homogenization of status liquor advertising decisions. Concrete is divided into two levels of behavior and attitude. From the behavior level, the specific content of that expression, manifestations of homogeneity from the contents of that cache of liquor advertising to play for some time, the world over are cellars, some time is the year, full of years, a period of time to pursue country prefix, All closer to the n-word. the overall trend is originated from the first-line brand, second and third line to follow, the central feature of the product is king, generally ignore the special nature of the consumer’s mind to grasp from the forms, the current path is generally the performance of CCTV and other front-line red high-end, second-tier TV plus outdoor, where three lines do, rarely b