how to contact internet era brand with consumers（如何联系互联网时代品牌与消费者）.docVIP

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how to contact internet era brand with consumers（如何联系互联网时代品牌与消费者）.doc

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how to contact internet era brand with consumers（如何联系互联网时代品牌与消费者）

How to contact Internet era brand with consumers Due to economic development and the marketing concept, for many years the main operator with a lot of advertising to influence consumers to achieve marketing goals, contact between brands and consumers are not in depth. But with 80, 90 or even 00 after the mainstream consumer, will affect the way consumers a fundamental change, because these people basically do not watch TV, newspapers, magazines, advertising, look at the phone, on social networks ( Dingjia Yong, 2014). They are on social media, and more willing to believe that a large V or their friends reputation and influence of traditional advertising is being rapidly weakened, it is an indisputable fact. In a general sense, the primary task of brand marketing is to encourage consumers to more easily choose their brand, if consumers can easily obtain user reviews, expert opinions and other information to aid decision-making, the brand value and role will decline. Some people even believe that the brand with the growth of the Internet will become history. Was it? If not, then how to contact consumer brand in the Internet age, how it affects consumers on these issues that we have a clear understanding. In the Internet era brand impact on consumers does not fail. In fact, in the Internet context is worlds leading digital products, brand influence but more important. You think about it before the arrival of the digital age, customers can compare to the real product, decide which is better, to reach a purchase. And to the digital age, such a comparison becomes difficult. In two laptop, for example, Lenovo and Hewlett-Packard, which is better? The average consumer is immune to draw conclusions. So, we have the Internet to find the answers. What do they find? If online information Lenovo may recommend to most users, the brand probably will dominate the personal computer category. However, it is not. For example, 2014 Lenovo’s global market share accou