how to convince consumers to buy organic food (a)（如何说服消费者购买有机食品(a)）.docVIP

How to convince consumers to buy organic food (a) Organic food prices are often higher than ordinary food more than three times, so prohibitive for many consumers, enterprises and farms for the production of various kinds of organic food, but cold stated on the packaging: no pesticides, no antibiotics, no genetically modified, no hormones and other words, very few consumers do not know what to buy so expensive, no added food in the end and what their relationships and benefits. In front of the face of the huge potential market demand, organic enterprise proved lackluster own organic food have a number of good marketing, most consumers simply unmoved. Marketing consulting agency long-term commitment to the organic development of environmental protection industry as the only company in China - fresh interpretation of Consulting Co., Ltd., review and summarize the three persuasion strategy to help organic farming, processing, sales enterprises to turn things around: 1, for the next generation of consumers are most concerned about convince Whether consumers are male or female, most of them have parents, or sooner or later you want to marry and have children, for these people, needless to say how good organic food, grab consumers hopeful, hope the woman into a phoenix psychological Just tell the facts - “Dear Mr. Wang (President, I want to tell you a lot of media intentionally concealed not reported the secrets, but about you ...” “What is the secret?” “You must have been a father (mother, right?” If you look older instead grandfather (grandmother, young say that you have not married and have children, right? No matter what his answer, you must be very worried, he said: “I’m really worried about your child, ah, you know, pregnant mothers exposed to pesticides to reduce child IQ? University of California, Berkeley, has made a start contrast from the last century, 90 years study, pregnant women who are often exposed to chlorpyrifos, organophosphorus pesticid