five and the third terminal retail format change（五和第三终端零售格式变化）.docVIP

Five and the third terminal retail format change Part I: three during the second five trends in pharmaceutical marketing trends in the terminal Choice must be made clear is that universal health insurance in the country and the new medical reform, driven by three major changes in the inevitable end, this is the second terminal and third terminal retail formats change trends of various formats. 1, the trend of the three terminal The first terminal: three or more hospital market, dominated by new drugs, sold doctor, is still of interest-driven aspects of industrial marketing model for the investment company (based pharmaceutical company representatives or agents. The second terminal: drugstore chain market, advertising, brand OTC pharmaceutical products and diversification of non-class world: the main push to sell high-margin pharmacies, brand advertising driven, sold to consumers. The third terminal: terminal and the third three years ago, very different, free competition and the third terminal market will be smaller, executive-driven turbulent third terminal, basic health care market, is a potential strategy for future markets, products to sell government, low bid, the government foot the bill, policy-oriented sales significantly. Three terminals of the shift in trends: rising, but the first terminal of the total pharmaceutical market slow down, and the second terminal will be the pharmaceutical market share faster rate of decline, the government pay for only the third terminal market share will rapid growth, but different end products sold will be differentiated, the product structure as described above, according to the South of the forecast is: Scale in 2010 (billion) forecast by 2019 the size (million) compound annual growth rate Hospital 44282250720% Retail pharmacies 1683691417% The third terminal 14451076625% Total 75,564,018,820% Part II: During the second five retail formats change projections Overall, long-term trend is the pharma