five basic functions of marketing one day hold up（销售一天撑起的五个基本功能）.docVIP

Five basic functions of marketing one day hold up Marketing should have what kind of functions is based on the different stages of business development (on the stage of the division may refer to lt;lt;four-fold development of Chinese enterprises Day - ‘repair’ ‘Qi’, ‘governance’, ‘Ping’gt;gt; to set the , this industry has been a consensus. ‘Self’ is a pure phase of the marketing tools-based, not much to talk about here. To ‘regulating the family’ and ‘country’ phase, positioning and marketing functions of the test set is really the key to the wisdom of business development at, how the actual situation, figure out the right, will not only affect the current development, will affect the company’s future development pattern. I believe that: the general industrial enterprises, as the five basic functions of the establishment and improvement, will be sufficient to hold up one day, for the enterprise to contribute to the recent growth performance, the more the company’s future the development of solid foundation. First, planning amp; management 1, responsible for market research, product planning and brand management, brand development plan proposed 2, to collect market information, competitive market research data collection 3, marketing and training materials planning, the implementation of activities 4, a typical product application case writing, show planning information 5, the mining product differentiation advantages, writing advertising copy, soft 6, is responsible for company and product improvement and upgrading of qualifications 7, development, implementation of new product marketing plan Second, the design amp; production 1, is responsible for the company and the brand’s visual image design, design development VI Manual 2, responsible for product packaging, document design factory 3, the application for product promotion material design, such as booths, exhibits, media, advertising, etc. 4, is responsible for the overall graphic