fj benjamin, macy#39;s and other retail giants and belle approach- allow operators more visible(fj本杰明,梅西# 39;s和其他零售巨头和美女的方法,允许运营商更明显).docVIP
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fjbenjamin,macy
FJ Benjamin, Macy#39;s and other retail giants and Belle approach: allow operators more visible
For retail chains with multiple brands of businesses, how can clearly understand the difference between the brand stores, and fast and accurate analysis of the different brands, different stores in the customer conversion rate? Let us first look at FJ Benjamin - This headquarters in Singapore, Asia’s largest international luxury and fashion brand retailers is how to do. Founded in 1959, FJ Benjamin and perhaps less well-known in China, but its agents in more than 20 world-renowned brands Banana Republic, Celine, Gap, Givenchy, Guess, La Senza, etc., foreseen in depth the minds of consumers. In the ever-changing consumer demand and consumption habits, rapidly changing retail market environment today, although the brand is still one of the most crucial factor to attract consumers, but a better customer experience and precise marketing, is also essential. FJ Benjamin in Singapore currently has 23 stores, mostly located in the shopping mall, every store in the area ranging from 100-400 square meters, the largest store has more than 800 square meters, it needs to address the following issues to deal with changes in the market: How many people into the store, how many people buy the product? customers in the store, most of the time in which area? customer conversion rate is the number of a specific area stores? peak sales period is when? FJ Benjamin decided to adopt the technology to solve these problems alone can not achieve human, the final selection of the passenger Tyco intelligent solutions, the first store in the five pilot house, they were pleasantly surprised to find that these problems can be solved. In fact, ‘FJ Benjamin also can clearly understand the specific store customer conversion rate is the number of the stores and compare between the customer conversion rate, traffic and so on.’ For many reasons, we do not have to be responsible for FJ Benjamin’s in
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