flash guerrilla store business（flash游击队存储业务）.docVIP

Flash guerrilla store business In the past, department stores tend to a variety of small retail shops and everyday lowest warehouse stores. Today flash shop (Pop-up Stores) The emergence of the ED also convey what customer information? ‘Is a novel, interesting, different,’ says Wharton marketing professor Barbara Kahn #8226; (Barbara E. Kahn) said. At the same time, flash retail leasing brokers PopUp Insider CEO and founder Christine #8226; Nuoxi Ge (Christina Norsig) considered to be ‘innovation and ingenuity.’ The Wharton marketing professor Stephen #8226; Hodge (Stephen J. Hoch) then added: ‘As the guerrilla-style flash store is not open very long time, so this shop all at the same time trying to draws them to create extremely exciting experience. ‘ Many industry experts believe that the flash store’s philosophy is sustainable, after all, it also attracted merchants and customers. Since the recession began, the entire retail industry shrouded in the mists of weak sales, while the flash store is a good way out of trouble. Flash store has several distinct features, but its most basic form is the retailer to sell some product shelf life is shorter, publish or create new brand awareness, this opened a few days or weeks only limited business shops . Such shops are usually good merchandising, inventory ready to do a few days business point of manufacture topics, then immediately disappear. Not long ago, high-end retail corridors in Philadelphia Walnut Street there is such a classic case. Vancouver-based online menswear custom Sellers Indochino introduced by the seersucker and plaid made of carbon fiber, put up a curtain to a small room, and then send a small branch from the amiable sales staff and tailor the composition of teams. Although years ago, this piece of open space Sharper Image electronics store was abandoned, but just in the heart of Brooks Brothers clothing store (Brooks Brother) is directly opposite. Young men here and ‘clothing experts’ j