important data collection for the era of graphic marketing data（图形时代营销的重要数据收集数据）.docVIP

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2017-09-06 发布于浙江
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important data collection for the era of graphic marketing data（图形时代营销的重要数据收集数据）.doc

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important data collection for the era of graphic marketing data（图形时代营销的重要数据收集数据）

Important data collection for the era of graphic marketing data (Free paper Download Center Reuters) - In today’s network marketing ecosystem, the data is a valuable currency in April, .2012 years the Adap.tv and DIGIDAY of, research found that the vast majority of North American marketing industry using data to enhance their advertising directional capability. But advertisers are not used to develop data from online and the only beneficiaries of the marketing decisions. Cloud data management platform Krux Digital ad servers found through sampling and analysis of the data of North America before the 50 ad-supported content publishers (comScore’s ranking), the network and publishers are the main collectors of user data. large amount of data collected from the publishers and ad networks can be understood. publishers typically use ad servers to manage direct sales, which also allow the ad server from the publisher site crawling data, publishers are also engaged in the information and data to better understand the user clicks on activities and interests, as well as the effectiveness of site content. Advertising network, the demand side of the platform and advertising exchange platform for website publishers often collect a large amount of user information, or is able to overcome the limitations of the one-stop range for a particular advertiser or the services of their own interests. Platform to collect data, such as platform know you have visited the site, read the fire clicked on which ads, and these information are platform can be used to launch and redirect advertising basis. Some widgets to collect user data on the publisher site through social plug ShareThis or AddThis, for example, through the free for publishers to provide social sharing application plug-ins, so as to collect site data, but these plug-ins because of the wide distribution do not have to be limited to one station. These tools are often provided free of charge for the site, but they also