on the chinese culture and soft power of the current situation and countermeasures（中国文化软实力的现状及对策）.docVIP

On the Chinese culture and soft power of the Current Situation and Countermeasures [Abstract] Development is one of the two major themes in today’s world, the world is stepping up the use of this strategic opportunity to sharpen their comprehensive national strength. Has been the political, economic, military construction and other countries, ‘hard power’ level has been continuously improved and developed, while the country’s ‘soft power’, especially cultural ‘soft power’ of the relatively slow development of this paper focused on the current China’s cultural ‘soft power’ development status was discussed how to further promote the national culture ‘soft strength ‘of the proposed development of policy proposals. [Keywords] cultural soft power, development status, countermeasures Peace and development are two major themes in today’s world, the world has actively pursued the development of this strategic opportunity for growing comprehensive national strength, enhance political, economic, cultural and other fields of the world competitiveness of China since the reform and opening up the national economy to achieve the rapid development, on this basis, transportation, urban construction and other major projects have ground-breaking basic, defense weapons and equipment replacement, army combat rising levels of the State of ‘hard power’ level of development than the founding of New China qualitative leap, but China’s ‘soft power’ building a low level of priority a long time, relatively Europe, the United States and other developed countries started late 20th century in the early 1990s ? American scholar Joseph Nye first proposed a ‘soft power’ The concept, scholars in the West caused a strong reaction Chennai in 2004 when his writings lt;lt;soft power - the world’s political successgt;gt; in the ‘soft power’ to further regulate, he proposed a ‘soft power through attraction rather than coercion or the means to buy up to have the ability to wish and it comes fr