on the implementation of network marketing viral marketing strategy（在网络营销的实施病毒式营销策略）.docVIP

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2017-09-09 发布于浙江
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on the implementation of network marketing viral marketing strategy（在网络营销的实施病毒式营销策略）.doc

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on the implementation of network marketing viral marketing strategy（在网络营销的实施病毒式营销策略）

On the implementation of network marketing viral marketing strategy Abstract: With the network’s rapid economic development, viral marketing as a very effective online marketing methods has been many enterprises to accept this paper, by analyzing the characteristics of viral marketing, summed up the way of viral marketing. Viral marketing refers to the network, mass communication tools such as word of mouth publicity by the user, making information spreading like a virus, to encourage the audience target market like a virus to others, and the rapid spread this way to customers transmission of information. viral marketing has become the most unique network marketing a way to use more and more businesses and website success [1]. common viral marketing network, including instant messaging tools, Email, and greeting cards. The characteristics of a viral marketing (A) of viral marketing and traditional marketing methods different Compared to traditional marketing methods by way of advertising allows users to passive acceptance of the product information in terms of viral marketing to induce promotional products at the same time the main thing is the choice of similar products to customers, the use of conservation-related knowledge, At the same time provide consumers can participate in the activities of customers interested in each other marketing traditional marketing methods is not only amazing marketing costs, but most people tired of psychological omnipresent advertising, the less effective [2], while viral marketing to overcome these shortcomings. (B) virus, a new marketing features Not difficult to see the meaning of viral marketing, and some viral marketing, viral marketing, a lot of other marketing methods do not have the characteristics of. Viral marketing is a valuable product or service if businesses want to make viral marketing, you need to make consumers feel that your product or information is valuable, the greater the value, the spee