品牌沟通里,千万别忘了价值观的沟通（Brand communication, do not forget the values of communication）.docVIP

品牌沟通里,千万别忘了价值观的沟通（Brand communication, do not forget the values of communication） Many entrepreneurs and industry advertising, planning to build the brand at the same time all the brand communication problems in the proposal play the most incisive, but we can find a solution, on brand communication on the slide is how to locate, brands such as He Chuanbo, what communication problems, of course, this is the most basic the elements between the brand and the consumer, but also each prerequisite of branding, but in numerous proposal, in numerous advertising people, seem to ignore the one major problem, this issue from 2008 melamine like thunder like blast, this problem often by advertisers, planning brand communication is the most cold, brand communication department should be ignored, in other words, if the spread of the problem to solve the brand, but did not solve Brand values communication problems, the so-called brand communication is only half of the success. The brand value communication is also the brand communication highest combat mission, also is the advertisement profession, the planning circle has to pay attention to a question. The financial crisis of 2008, melamine tainted milk powder that forced people to know the business and he advocated values, which in the melamine incident after the milk producers do business crisis public relations is the most obvious. Mengniu, Yili two giants PR advertising play turn the world upside down said his formula, all through the strict test, multiprogramming, production will be transparent; and Dumex face the public questioned, simply playing on the television advertisement consumer, enterprise manufacturing and reaffirms the responsibility; but we find in reality melamine serious, how can the milk producers in the minds of consumers of the scar heal quickly, crisis public relations somewhat fragile in this reality, in 2008 the turnover of milk powder milk powder but a few big top; but whether we found a brand, he also s