大家一起来搜红包吧 百度搜索营销创新有惊喜管理（We come together to search the red envelope, Baidu search marketing innovation surprise management）.docVIP

大家一起来搜红包吧 百度搜索营销创新有惊喜管理（We come together to search the red envelope, Baidu search marketing innovation surprise management） Red envelopes search is a large-scale promotional activities in Baidu launched during the Spring Festival, spread through television, network, reputation, red search has become one of the hot words during the spring festival. The massive search marketing innovation, finally achieved users, merchants and Baidu itself win-win results. You search red today? During the Spring Festival for the past 450 million Internet users, Baidu search to red luck, during the Spring Festival has become the most popular topic and greetings. Whether in Beijing, Shanghai, Guangzhou and other big city or county, towns and rural areas, red envelopes search activities or by word of mouth, or through the Internet, television and other communication channels, which set off huge waves are constantly refresh the record and the number of new Internet history, from millions to tens of millions, and then skyrocketed to billion in red, affecting the country hundreds of millions of Internet users nervous at the same time, but also to create a network of the largest in the history of sports marketing. This huge creative promotional activities, won the users, merchants and Baidu itself win-win results. For Baidu to win users In fact, for Baidus old Internet users, most of which have cognitive and recognition of Baidu products, they pay more attention to leisure and entertainment during the Spring Festival, the community and other types of network services, Internet and mobile phone with high demand during the Spring Festival holiday. For new users of Baidu, their age and toward the poles, the network behavior is influenced by the inspiration and influence for others, they use mobile phone enthusiasts. In this case, in order to promote Baidu old users of the product experience, and enhance awareness of Internet users of Baidu products, Baidu launched red envelopes search activitie