品牌快速制胜开创新品类（Brand fast wins open innovation category）.docVIP

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品牌快速制胜开创新品类（Brand fast wins open innovation category）.doc

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品牌快速制胜开创新品类（Brand fast wins open innovation category）

品牌快速制胜开创新品类（Brand fast wins open innovation category） The electric car industry in just a few years the rise in China, in just a few years, the electric car industry from nothing, from scattered to a wide range of popularity, has achieved rapid development and great progress. Due to the core technology, low barriers to entry, the profit space is large, a large number of enterprises in a short period of time will be the new industry eyes locked car. In recent years, with the increasing degree of market opening, intensified competition among enterprises from the electric vehicle safety performance, to design, to brand management, every detail reflects the strategic decision of enterprises. In the electric car brand now numerous, Yamaha electric vehicles with bypromotingthesuperiorlodgingproject do not take the unusual way principle, to become the winner of competing warlords talent shows itself, the electric car industry. Analysis of the current situation of the electric car market According to incomplete statistics, by the end of 2006 electric car companies registered more than 2000, but still a large number of manufacturers involved in this industry. The electric market disorderly competition, product and brand to brand and market leader of dragons and fishes jumbled together, dominance has not formed. Anchaoyongdong in market competition, have to use their own hero wins PA baodianpian, trying to win in the pack and play in the war. But they also care-laden, the most powerful enterprises, in this situation a little accident, will be the same old six, eventually became the China electric car in the history of the chrysanthemums after the Double Ninth Festival. Because of the homogenization phenomenon of electric vehicles is very serious, and there is not much difference, if the performance of the product components, different only in appearance, in the name, in the brand difference. So many enterprises take the competition focus on brand management. Star endorsement