品牌升级的原因与途径（Reasons and ways of brand upgrading）.docVIP

品牌升级的原因与途径（Reasons and ways of brand upgrading） Brand is a name, term, symbol or design, or combination of them, its purpose is to identify a particular seller or group of sellers of products or services, products and services from making it with the competitors. Brand is the embodiment of the product or enterprise core value, is resoluter customer identification of goods, product quality and credibility of the guarantee, will bring sustainable profits of intangible assets for enterprises. Brand upgrade is accurate brand positioning, brand concept, is to increase the visibility and reputation, is the promotion of brand value. In the process of brand management, brand promotion is a Kaner business growth process, after careful brand experience upgrading decision-making, enterprises will cocoon into a butterfly, beyond the self, to become more perfect and powerful. The reason to upgrade the brand Brand growth and evolution is the law of development of the brand upgrades From the brand life cycle, brand like animals and plants, will also experience a start-up, growth, maturity and decline / upgrade process. From the brand marketing positioning, design, test to enter the market, promotion, accumulated a certain brand assets, and then grow step by step until the final flourish, brand aging, needs upgrading, this whole process is a process of brand promotion and renewal. From the development path of brand, a brand from scratch, from weak to strong, it is brand building and nurturing direction. The growth path of many well-known brands in China are small and medium-sized manufacturing enterprises to technological innovation advantage from low cost advantage, and gradually enhance the capability of independent innovation and accelerate the construction of independent brands, to realize the construction of independent brands from OEM production, from the unknown brand to a famous brand, famous brand from a regional brand to the world, from low-end to high-end brand brand upg