品牌,活用才能活现!（Brand, use to come alive!）.docVIP

品牌,活用才能活现!（Brand, use to come alive!） Recently, on the enterprise brand strategy and operational aspects of the things about the industrys well-known Internet companies, sports brand enterprises, retail tourism enterprises senior manager. As I expected, the operation and management system of the brand slowly in the domestic outstanding enterprises in the first race, and eager to grow and raise, and the three companies are foreign and domestic listed companies, there are quite a good basis for brand awareness. As it happens, and soon see such as the core value of the brand is nothing like the title of the party, feeling a lot, in thirty years of reform and opening today, many local enterprises and brand marketing practitioners awareness of brand, operation and evaluation is not clear understanding of ready to accept either course, stage. The core value of the brand is a fart local brand is useless, mainly concentrated in three points: 1, the foreign enterprise has a long history of development, the core value cant take them to about 2, the brand is the change in the market environment changes, we cannot predict the market after ten years, how could now be dead. The core value of the brand? 3, the core value of the brand is nothing, no significance in actual operation. I think there are still many brand marketing practitioners often go to dogmatic understanding of the so-called brand theory, coupled with the lack of actual brand operation experience, will confuse the relationship between advertising and brand value. Really need time to revise and concise brand, brand also needs because of the change of industrial structure and market object changes and make corresponding adjustments, but the actual meaning of brand value is certainly positive, no doubt, but also any specific guidance on the work of communication, but understanding and level depends on the operator problems. Also, there are many brand advocates, because the doctrine of copying the textbook or foreign b