促销一百招（Promotion one hundred trick）.docVIP

促销一百招（Promotion one hundred trick） Chapter 1 price - forever promotion tool Section 1 price discounts Scenario 1. illusion discount - a different feeling for customers Programme 2., a moment of money -- brings customers in Program 3., value one yuan - small, big promotion strategy Scenario 4. critical price - visual error of the customer Program 5. ladder price - let the customer worry automatically Programme 6. price reduction plus discount -- double benefits for customers Second prizes discount Program 700 points 100 wins - change the discount to the prize Scenario 8. shake Qian Shu - shake out the benefits Scenario 9. the box is polite drinking can also win presents Third member discount Program 10. refund promotion - the benefits accumulated over time Scheme 11. self Pricing: strengthening marketing strategy Program 12. supermarket shopping cards - accumulated discounts Fourth discount in disguised form Scheme 13. accounts: let customers see real consolidation benefits Scheme 14., buy more, send more - in disguised form discount Programme 15. portfolio sales - one-time benefits Plan 16. adds quantity not to increase price - give the customer a little more The second chapter customer - oriented promotion art Section 1 promotions by age Program 17. home by children - promotion by children Scheme 18. self deprecating and self deprecating - middle-aged people pursuit of reality 19. active elderly customers heart -- wrong move Program 20. happy golden Wedding - both advertising and witness Scheme 21. longevity effect - let longevity store advertising The second section is promoted by sex Scheme 22. hero - a good man this card Scheme 23. select customers -- soft for shopping promotion Scheme 24. gives a proper way to meet the heart demand of female customers Scenario 25. substitution effect - a different feeling for women 26. well liking - the girl in the stars Program 27. lover Doll - make single women no longer lonely The third section, psychological and emotional p