营销1（Marketing 1）.docVIP

营销1（Marketing 1） China marketing communication network, 2004-11-29, author: Tu Xiaofeng, number of visits: 3716 (I) conference marketing: moisten things silently; (two) specialist marketing: by ship to sea; (three) scare marketing: a storm in a teacup (four) Celebrity marketing: borrowing power to do evil (five): the science of marketing of Tao Guo (six) public marketing tactics: (seven) crisis marketing: half of the fire, half of the sea (eight) new ad bombing campaign: its not easy to say love you With the pace of reform and opening up, Chinas pharmaceutical and health care market has gone through nearly twenty years of ups and downs. In the process from the traditional planned allocation system to change the market marketing system, between the modern and traditional, conservative and innovation, constantly running and collision, marketing mode and operating practices emerge in an endless stream, new brilliant, create a peak, promote the medical health care products market development forward leap. But with the continuous improvement of the market economy, the marketing environment changes, market competition continues to intensify, the capital outside the industry and multinational companies brought huge amounts of money into, pharmaceutical companies in dances with wolves also continue to grow. The management of the medical and health care products industry is becoming more and more strict, and the market is becoming more and more standardized. The threshold of the industry is increasing. Medicine health words withdraw from the stage of history, GMP, GSP certification doomsday nearly, the entire industry is facing re shuffle. Rx is banned from advertising in the mass media, and there are restrictions in the OTC market. Some people describe the marketing of the health care industry as dancing in irons, walking tightrope.. More and more enterprises are facing more and more challenges: clinical marketing has become more and more difficult, increasing the threshold