生物多样性保护及其作用于农产品的价值研究.pdfVIP

Dec., 2014 Journal of Resources and Ecology Vol.5 No.4 J. Resour. Ecol. 2014 5 (4) 291-300 GIAHS DOI:10.5814/j.issn.1674-764x.2014.04.002 Conservation of Biodiversity and Its Value in Agricultural Products 1 2 3 1 YABE Mitsuyasu *, HAYASHI Takashi , NISHIMURA Bunei and SUN Binhong 1 Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, 6-10-1 Hakozaki, Higashi-ku, Fukuoka-shi 812-8581, Japan; 2 Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries, 3-1-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-0013, Japan; 3 Centre for the Law and Economics of the Sea (Amure: UBO - Ifremer), European Institute of Marine Science, University of Brest (UBO), 12 reu de Kergoat.Bat.B, CS 93837/29238 Brest Cedex 3, France Abstract: Biodiversity is one of the important aspects of Agricultural Heritage Systems and some consumers might be willing to pay a higher price for agricultural commodities that are produced in a way that conserves biodiversity. If so, whether can market-oriented policies to promote adding the value of biodiversity to agricultural products be used to conserve biodiversity? Our study focuses on consumer reactions to “life brand” product, which is labeled as “Stork-raising rice” in Toyooka City in Japan, produced environmentally-friendly agricultural practices for the revival of extinct stork. Using data of choice experiment and Latent Segment model, we analyzed whether these agricultural products can achieve higher market prices. The results showed that consumer, who had knowledge that stork populations had been r