领头羊和牧羊犬--老管理板的脚色定位（Leading and herding dogs -- role of the old management board）.docVIP

领头羊和牧羊犬--老管理板的脚色定位（Leading and herding dogs -- role of the old management board） But success in business does not mean success in leadership, but it can be disastrous. Never long history of risk investment, we have continued to see repeatedly staged the scene - founder after the listing was forced to leave his own company, the reason on the surface is because failed to meet market expectations, the deep reason, these people are not driving a large company management experience and leadership. What is the dealer boss? Who, as many as a dozen or seven or eight guns, has been called an old man; who is now widely known as the manager or the man of the office. No matter how different the title is, the boss is always the one who brings the team to the sun. Can not be denied, the dealer company regardless of scope and size, the bosss role played a relative role. They charge at the top of the staff, the range, and the hours; they have more control over the bias when they have more staff and larger scope. The experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in