创业机会识别的整合视角材料汇报.PDFVIP

创业机会识别的整合视角 陈燕妮，Jaroensutiyotin Jiraporn (浙江大学 全球创业研究中心，浙江 杭州 310000) 摘要：以创业机会为核心的创业研究已取得丰硕成果，但关于机会定义和识别机制的争论仍在继续，并束 缚了部分研究方向的深入。本文分析机会定义争论的根本原因是概念定义与操作定义的混淆；厘清机会识 别过程的阶段争论；梳理并区分两种机会识别观点 （发现与创造观点）主要的理论基础与内容；从信息加 工视角整合两种观点，即机会识别过程是创业者交互采用算法式(Algorithm)与启发式(Heuristic)加工的过 程；构建机会识别过程的影响因素模型，即环境信息和以往经验影响机会识别过程中对信息加工方式进行 的选择；最后总结并提出未来研究方向。 关键词：创业机会；机会识别；信息加工视角；以往经验；环境信息 中图分类号：F270 文献标识码： A An Integration View of Entrepreneurial Opportunity Recognition CHEN Yan-ni, Jaroensutiyotin Jiraporn (Global Entrepreneurship Research Center of Zhejiang University, Hangzhou, 310000) Abstract: Although there are plenty of researches about entrepreneurial opportunity; there is no congruence on how opportunity defined and recognized, which limits the further research. The paper asserts that the incongruence is rooted in the obscuring definition between conceptual definition and operational definition; clarifies the phase’s controversy during the process of opportunity recognition; summarizes and differentiates the different viewpoints of opportunity recognition (Discovery and Creation), integrates different view points from the epistemology views with the view of information processing—the process of opportunity recognition is the dynamic combination of discovery (algorithm) and creation (heuristic); constructs the influential model of opportunity recognition which depicts the environmental information and prior experience impacts the choices of information processing approaches; at last it concludes and provides future research directions Key words: Entrepreneurial opportunity; Opportunity Recognition; Information Processing Perspective; Prior Experiences; Environmental Information