销售指标的几层面纱（How many layers of sales index）.docVIP

销售指标的几层面纱（How many layers of sales index） Marketing is the planning and then moving things in at the beginning of the age when enterprises are in the inventory of the year targets, is also contemplating next years index setting method, according to the sales target before some views, uncovering the veil over a few sales index, know more clear the sales target, for reference. First floor Veil: the sales target is closely related to the maturity of the enterprise / market Looking back on the examination methods of sales personnel, there are generally four kinds, which reflect the mature process of enterprise / market development. The first one is only the result index Contract system or no basic salary system of sales deposit as a typical representative. When we entered the market economy, many enterprises took this kind of method, and many enterprises in the government organs contracted and even poured into the flood of the market. Now there are companies using this assessment methods, such as its marketing system adopt multi-level contracting system, contracted to the grassroots clerk, enterprises only according to the results of assessment indicators, the market development ability to rely too much on the business staff personal skills and not organization. Although there are more advanced companies such as Amway and AVON, they have adopted similar practices, but generally speaking, this is a extensive market operation method. Add. Group 167697852. The second is mainly outcome indicators, taking into account the process indicators Represented by a basic salary and sales assignment system. This is a combination of process indicators and results indicators, the results indicators based assessment methods, but also the most small and medium-sized enterprises in china. For example, Fujian Yake candy provincial assessment indicators, in addition to sales results such as index, and KA terminal distribution rate, KA terminal display performance index process. The index us