企业文化的传播（The spread of corporate culture）.docVIP

企业文化的传播（The spread of corporate culture） Where there are human beings, there is culture. Where there is culture, there is communication. Where there is enterprise, there is enterprise culture, and there is the spread of enterprise culture. The first day of the corporate culture since the foundation of enterprise has the same period was born, and because of the smart structures of different enterprises, corporate culture between enterprises vary widely, there is no similar, but the enterprise culture is not isolated, the enterprise culture, may also be due to communication, mutual influence, mutual reference or control. Then, in the market economy environment, how can the enterprise culture be transmitted in the modern information society? First, the concept of corporate culture communication carrier Any thing that can be transmitted must be supported by some kind of carrier, that is, the carrier, but this article discusses the carrier outside the free structure. The spread of corporate culture, we usually keywords first impression and reaction is all kinds of mass media, including newspapers, magazines, television, film, Internet, mobile phone, this is only a preliminary even vague understanding, to further study analysis, the carrier of the enterprise culture, known as the cultural industry may be more appropriate. Namely: the cultural industry is the real carrier of enterprise culture. Based on the National Bureau of statistics in 2004 and the Central Propaganda Department and the relevant departments of the State Council research, has established a cultural and classification of relevant industries, starting from the research purpose of the relevant policies of the state policy and research group, combined with the actual situation of China, the cultural industry and related concepts defined as: providing cultural and entertainment products and for the public service activities, and a collection of activities associated with these activities. According to this co