如何进行品牌维护（How to maintain brand）.docVIP

如何进行品牌维护（How to maintain brand） Brand as the most effective and loyal carrier of enterprise and customer communication, has always been paid much attention to. However, the formation of brand competitiveness is not a overnight effort. Many brands often play a premature role in the market competition due to the lack of necessary forward-looking maintenance. There are many enterprises because of the lack of brand building rational standard, Tandaqiuquan blindly, Fanzao market annihilation. Thus, modern market competition, brand maintenance can not be underestimated. It is a long process to understand the value of the brand and the construction of the core brand. At this stage, the advertising input, the shaping of the corporate culture and the analysis of the brand competitiveness will play a key role in the growth of the brand. Advertising guide consumers to the brand cognition, the enterprise culture makes the brand depth to expand and become more humane, brand competitiveness is the analysis of the connotation of the brand can be transformed into the marketing force, help enterprises achieve the goal of profit maximization or market. Once the brand is widely praised by consumers, it means that the brand has a certain loyal customer base, and the brand has intangible value. For example, Coca-Cola (Cocacola), the companys president has claimed that even if Coca-Cola in all factories in the world was reduced to ashes overnight, as long as Coca-Cola has the right to use the brand, you can in the shortest possible time to make Coca-Cola again brilliant. Obviously, Coca-Colas brand is a valuable brand, which can be transferred to intangible assets. Because the cost of brand building with the requirements of enterprises in product promotion must be considered adequate maintenance of the brand, especially with a large group of brand products, probably because of quality defects of a microwave oven, and cause the customer trust to collapse under its brand such as television