媒体创意为营销而创新（）.docVIP

媒体创意为营销而创新（） Its money to hit the street.. This is the big third on the dyehouse lines. In Qingdao, Dahua dyeing factory to open the situation, double hit back Yuan Heng dyeing factory pressure. At this point, the 54 Movement broke out. Seeing the parade on the street, Chen Shouting got a brainwave and went back to the factory to find the forty narrow strips of cloth, made a parade banner, wrote the parade word on the front, and wrote flying Tiger on the back. His approach is no money, just give me a shot.. According to the peoples opposition, Chenshouting rebuke: in the warehouse shit, hit the street is money. It is this fleeting fleeting opportunity, this is an inspired passage the parade attracted wide attention of banner ads,. The crowd of Chen Shouting is visiting journalists, banquets and give gifts, is a serial communications, follow up a victory with hot pursuit. Worthy of business wizards, Chen Shouting this move to Dahua dyeing factory and flying Tiger dyeing cloth, temporarily between the name of a shock, but also directly against the opponents arrogance. This is the plot in the film and television, but reflects the superb marketing art. Through this case can be seen, the soul and the essence of guerrilla marketing is the use of non conventional means of marketing as traditional marketing purposes, the main feature is the emphasis on interactive communication, emphasizing personalized experience, pay attention to establish contact with consumers, low cost. The main task of media innovation of guerrilla marketing is to help marketing, even frontsword, require media use must achieve a breakthrough in space, time or form, while avoiding the traditional media and traditional strategies. Learn to check in essence is guerrilla marketing communication, is more inclined to create their own unique propagation path. Effective communication depends on the ability to accurately find the communication target, and achieve a clear objective. The first basic principle of