弱势品牌企业如何获得业绩持续增长（How weak brand enterprises to achieve sustained growth in performance）.docVIP

弱势品牌企业如何获得业绩持续增长（How weak brand enterprises to achieve sustained growth in performance） Weak brand enterprise market operation is very difficult, not only the lack of excellent talent team, in advertising support is also very limited, some enterprises even do not have a little advertising expenses support. Under such circumstances, many vulnerable brand enterprises can not get a breakthrough in the market? The answer is clearly negative. Didnt someone say such a thing? - no strong enterprise can be strong enough to challenge, and small and weak enterprises can not be too weak to compete. Then, how do many weak brand enterprises continue to break through in the market and achieve sustained growth in performance? Based on many years of rapid supply of consumer goods industry for the weak brand enterprises to provide advisory services and Research on vulnerable brand enterprises, the vulnerable brands continued to grow two guarantees. Basic work to guarantee the increment of vulnerable brand enterprises 1, looking for a suitable dealer Vulnerable brands in order to achieve good results in the market, the choice of an excellent dealer is the first task. Do not think vulnerable brands can not find a good dealer, in fact, dealers do brand is also in the choice. They will choose some big brands, although the profit is relatively low, it is equal to the major brands of porters, but you can get with supermarkets and other retail outlets negotiations; at the same time, they will look for some vulnerable but relatively high operating profits of brand portfolio. In actual operations, they are more willing to sell these vulnerable brand products, because it is likely that vulnerable brands only 200 thousand yuan of sales, but it is higher than the big brand 2 million yuan sales profit is still high. This allows you to maximize your resources to make a profit for yourself. So, how do vulnerable brands look for and negotiate good distributors? First, dealer information collection.