白酒地方品牌还能走多远（Liquor, local brands can go far）.docVIP

白酒地方品牌还能走多远（Liquor, local brands can go far） Local brands, among all the traditional manufacturing enterprises in China, the most prominent among them are the liquor industry with the most traditional Chinese characteristics. The number from the year 2004 Chinese liquor industry hundred enterprises than can peep some: 20 national brands, 13 inter regional brands and local brands accounted for 67. In addition, there are no other liquor brands entering the top 100, with about 3.5 nationwide. Almost all of them should be classified into local brands. The so-called national brand, is not only its sales and profits in the country liquor business before 20, and in the national market network coverage of more than 60%, such as Luzhou Lao Jiao, gujinggong, Mao five swords, Quanxing, Zhijiang and Kouzijiao; the so-called local cross regional brand, is the strong local brands and become already, the choice to become a place outside the dot volume strong and semi strong brand, but in the national market coverage is still not reached 60%, such as Hengshui, forgood, Laobaigan Daohuaxiang, Hetao Liquor Industry; the so-called local brands, more than 60% of the annual sales volume is concentrated in the enterprise is to market the liquor brand, here again as a strong regional brand and weak regional brand. Is a strong regional brand in the local market with the grade of the product capacity accounted for more than 60% of the share, such as Baotu Spring in Jinan, Qingdao Langya Taiwan, Jiangxi Ganzhou wine, Henan wine, Tianjin canal, Inner Mongolia wine and wine group Ordos camel wine, Yili shore Braque and Changchun elm Daqu; the so-called weak enterprise, is specified all the local consumer brands in the top three in the local brand consumption, the national total of 3.5 10000. In the face of the maturity of the consumer market and the concentration of the market capacity to famous products, how should the local liquor enterprises go from here? How long will it last? How far can