铺货,该如何铺（The distribution, how to shop）.docVIP

铺货,该如何铺（The distribution, how to shop） F98 The distribution of the difficulty lies in: not you want to shop will be able to smoothly shop up. Distribution to where? A variety of resistance distribution difficulty encountered in the distribution process from the channel link. That is to say, in order to realize the rapid and successful distribution, the first problem is how to minimize the resistance distribution. To reduce the resistance distribution, is the most used distribution reward policy in practice. In the product into the market stage, collaborative manufacturers dealer to take the initiative and give some rewards according to the distribution channel, thereby stimulating the two batch of producers and retailers to purchase, if the reward for classification, distribution reward has many kinds, such as quota reward, reward, purchase threshold level of reward, reward account, risk distribution the promotion, support, free products and cash subsidies. Master the distribution reward policy is representative. One case: master the new listing of PET distribution reward policy For distributors to implement Hom promotion. The first stage: from May 20, 1999 to June 30th, at the threshold level were 300, 500, 1000 box box box, said different levels for the 0.7 yuan reward 1 yuan per box, each box and 1.5 yuan per box. The stage will be set threshold level is low, but the reward is larger, mainly taking into account the new products to enhance the visibility of the city to the port will go by diffusion form, in the initial listing to widely to take care of the interests of dealers and small, small dealers located in the city. Since then, the promotion of second and third stages has been carried out, and good results have been achieved. For retail stores to carry out back box leather fold cash activities. From May 20, 1999 to June 30th for the retail store back box leather folding cash activities, each PET box can return 2 yuan in cash, the move is a common beverage pr