幼儿园招生营销攻略（Kindergarten enrollment marketing strategy）.docVIP

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幼儿园招生营销攻略（Kindergarten enrollment marketing strategy）.doc

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幼儿园招生营销攻略（Kindergarten enrollment marketing strategy）

幼儿园招生营销攻略（Kindergarten enrollment marketing strategy） Kindergarten enrollment marketing strategy If the basic administrative kindergarten as a sword, the construction of teaching software and hardware as the blade, so the work is the enrollment marketing. The sword is not solid and firm is unable to play, not the rich is difficult as momentum, the blade is not sharp is difficult to have success, three closely, and independent of each other. Enrollment marketing work is not a days work, only do the ten years preparation, will be conducive to the maximization of business. The first is to know the enrollment marketing. The so-called he mainly includes two aspects: business circle and competitors. The management of kindergartens has a strong regional character, and each kindergarten has a basic geographical range of radiation on its own scale, development plan and influence. For example, the kindergartens of 200 - 400 people in towns should take kindergartens as the center, and the 3 - 5 kilometers as the natural radius. This range can be flexibly extended according to population density and competitors. This range of formation depends on two basic elements - parental preferences and management difficulties. Parents in order to facilitate the general vicinity of the choice, kindergarten in order to reduce transportation and other management costs, usually near the admissions. The operators respond to this range of geographical location, residential and enterprise distribution, facilities (such as public primary school), economic income, population composition and mobility, education level, education idea and price sensitivity to have a more comprehensive understanding, in the method can be used as the comparison method. Compared with developed regions, less developed regions and the region. The better management of the business circle is to combine the layers with the key areas, operate by stages, and gradually plough the fields. Layered is divided according to geograph