也谈vi---你的vi为什么会失败!（Also talking about vi---, why did your VI fail!）.docVIP

也谈vi---你的vi为什么会失败!（Also talking about vi---, why did your VI fail!） Also talking about VI---------, why did your VI fail?! VI (Visual Identity) is a concept imported from abroad more than ten years ago, and has been accepted by more and more domestic enterprises. But no matter from the earliest to the enterprise as recognition of the CI (Corporate Identity) only as when corporate visual identity or in recent years to finally put CI into the concept of recognition (Mind Identity), visual identity (Visual Identity), behavior recognition (Behavior Identity) in the process. There is a serious misunderstanding. The so-called VI refers to the business philosophy under the guidance of the use of graphic design approach to its inherent quality and market positioning visualization, visualization of results; is the enterprise as an independent legal society with its operation and the survival of the surrounding economic environment and social environment of mutual differences, the most direct contact and communication and the common information platform. In the brand marketing of today, no VI for a modern enterprise, it means that its image will be submerged in the sea, let a person identify unclear; it means that it is a lack of spirit money making machine; means that its products and services have no personality, no attachment on consumers for it; means that the team morale and morale is low. VI generally includes the basic part and application part of the two major contents. The basic part includes: enterprise name, logo, logo, standard font and color, graphics, fonts, standard printing disable rules and so on; and the application part includes: label flags, office supplies, office supplies, public environmental design, clothing, special vehicles and so on. A good VI design of an enterprise shall be as follows: 1, obviously will also distinguish between the enterprises and other enterprises and establish the enterprise sectors obvious characteristics or other important fea