商业银行流程再造与市场营销战略的制定研究（Research on Commercial Bank Reengineering and marketing strategy）.docVIP

商业银行流程再造与市场营销战略的制定研究（Research on Commercial Bank Reengineering and marketing strategy） In the marketing of domestic and foreign banking industry development and the existing problems. The author thinks that we must strengthen the market marketing. This idea. Through the process of construction and marketing of Chinas commercial banks to implement the strategy of Chinas banking market marketing leap. One, bank process reengineering is the basic strategy for Chinas banking industry to promote the development of marketing With the increasingly fierce competition in the financial field, commercial banks are facing unprecedented pressure and challenges. How to revitalize banks has become a major problem that commercial banks must face. Under the severe challenge, a new mode of banking management -- Bank Reengineering came into being. Bank process reengineering emphasizes the work structure and methods of traditional banking redesign fundamentally. Through the restructuring of the business process, the marketing department is pushed to the foreground. The full establishment customer oriented process organization. As a result of the process reengineering, the customers service quality has been improved greatly, which has stimulated the reconstruction of the marketing culture of the bank, and the management and the customer have become closer. A business process is a group of activities that work together to create value for the customer. Each enterprise operates through the business process. The bank is no exception. The banks currency and credit are homogeneous. The difference between banks and banks is actually derived from their business processes, and business processes have become the most important factor in the establishment of competitive advantages. 1. pricing based on customer value Traditional. Owing to the financial control and the franchise. The relationship of bank pricing. That is a package of services package pricing. Given preferential prices for many serv