啤酒企业如何提高产品整合的效率（How to improve the efficiency of product integration in beer enterprises）.docVIP

啤酒企业如何提高产品整合的效率（How to improve the efficiency of product integration in beer enterprises） Twenty-first Century is the age of integrated marketing. At present most of the beer enterprises are actively carrying out integrated marketing, in order to effectively integrate internal and external resources of enterprises, to maximize the promotion of enterprise marketing, the enterprise marketing level has been greatly improved, greatly promoted the development of enterprises. In the integrated marketing, the integration of product resources is a very important content, but also one of the most important resources of beer enterprises. With the diversification of consumer demand and personalized, single species present in production of our country beer enterprises is almost non-existent, almost all beer enterprises are actively implementing brand extension strategy and product diversification strategy, or a variety of brand or brand variety, and strive to achieve diversified and serialized products, to achieve effective integration of resources and to a greater extent to meet different needs of each target market, make full use of market resources, maximize the efficiency of enterprises. But there are a lot of beer enterprises in the product integration do not regulate, somewhat blindly, product variety, characteristics of unknown cause out of order, repetition, market positioning conflict, not only the effective use of product resources, to improve the product ability, reduced product strength, resulting in market competitiveness and the rate of return is reduced, resulting in unnecessary the loss to the enterprise, and even to defeat their own. In product integration, there are two main failures: First, the variety of clutter, positioning unclear. Some beer enterprises believe that the more products the better, the more products, the more can meet the different levels of consumer demand for diversity, so in the new product development spare no effort, new products emerge