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小宠物催生大消费(Small pets spawned Big consumption)
小宠物催生大消费(Small pets spawned Big consumption)
Bring pets, people first thought is that these cats and dogs are humans good friends, we have a common bird, fish, rabbits, turtles, and even so many people are afraid of snakes, lizards, spiders and other offbeat pets. However, when it comes to pet consumption, many people dont know much about it.
The heat of pet consumption
Pet consumption comes from developed countries like Europe and America, where pets have more families than families with children. Pet related consumption variety, pet breeding, pet games, pet food (such as dog food), pet snacks (dog biscuits, meat), pet nutrition and health care products (dog calcium), pet health, pet, pet clothes, pet cleaning products, pet toys, pet grooming, pet, restaurant school, pet pet insurance, pet funeral, Pet Detective, pet is all kinds of consumption types.
France is a veritable pet kingdom in europe. In France, the number of cats is about 7 million 800 thousand, and the number of dogs is about 10 million 700 thousand. In the United States, the total number of pets in the United States is about 1.3 times the total number of people in the country. Americans spend more than 300 billion yuan on pet consumption every year, accounting for 4%-6% of GDP in the United states. We may be surprised by this number, but this is the strong proof of the current pet consumption boom.
With the acceleration of global urbanization of the city and the aging of the population, especially the hectic lifestyle, so that people gradually formed a relatively independent life, many people began to perceive the loneliness, emptiness and the complexity of the human environment. As a result, more and more people regard pets as their closest partners, and the number of pets, especially the rapid increase in the number of dogs and cats, has kept the pet consumer market strong.
Current situation of pet consumption market in China
Compared with the foreign brand giants, the biggest gap among the domestic
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