砖头、沙子都有品牌——博锐智达实现工业品牌快速超越的4维策划法（Bricks, sand has brand Zhida industrial brand vPro beyond the 4 dimensional planning method）.docVIP

砖头、沙子都有品牌——博锐智达实现工业品牌快速超越的4维策划法（Bricks, sand has brand Zhida industrial brand vPro beyond the 4 dimensional planning method） What products in the world are more easily homogenized than bricks and sand? The United States successfully created the acme brick at private houses and builders of the main brand, through the brand to achieve a 10% premium, and occupies the largest market share in key markets. At the same time, that the four main market telephone survey, 84% of respondents preferred to acme brick, the competitors far behind. A marketing manager for a diatomite company expressed another view of the brand, saying: dirt is more than dirt.. It is very difficult to create a different product, need to tell customers why the earth than the earth, why this brick brick is worth more than that, through the operation of the brand to achieve the overall differentiation. This is the ordinary products are made brands, many domestic and industrial enterprises is still in the brand puzzle, there is awareness of the issues, there are also many problems in reality, the core of the problem or question method. VPro Zhida marketing planning company, the study found that industrial enterprises can through 4 dimensional planning to achieve the overall difference, beyond the realization of the brand, and transformed into the core competitiveness. The following details describe how to operate four-dimensional planning. First dimension: building overall brand differentiation Brand is not superior or illusory. It serves as a strategy to command the internal and marketing resources of a company. As a tactic, it can play an important role in the ground marketing. The construction of brand overall difference is a key dimension for industrial enterprises to provide brand planning, which is to provide first-class brand strategy planning services for enterprises. Brand model and brand differentiation overall planning is beyond the core aspects of the implementation of industrial enterprises,