如何做好白酒销售 _销售技巧（How do the liquor sales _ sales skills）.docVIP

如何做好白酒销售 _销售技巧（How do the liquor sales _ sales skills） How do the liquor sales _ sales skills Seek resource support Annual 5~8 month, hot pressing, liquor manufacturers the most difficult days, the manufacturers basically beginning, bury the hatchet, people, wealth, press real. As a result of terminal is king concept influence, on the one hand, retailers rely on to see strong thinking, manufacturers do not take the initiative to say that promotion, retailers do not move, despite the off-season flooding. But with the off-season marketing concept is increasingly deepening, many liquor manufacturers have been listed as the off-season marketing year marketing plan and an important part of promotion, and actively cooperate with retailers, and jointly promote the liquor off-season in terminal promotion. Retailers may therefore take the opportunity to seek financial support. How do retailers seek resources from vendors? Asking for resources is: Some of the media to remind advertising, provide Duitou and shelf display materials, the Purchasing Guide, DM and POP, advertising brochures, all kinds of gifts, to support higher rebate incentives, festival sponsorship fee. In return, retailers should make the following support for the manufacturer: The new season free access fees, provide Duitou, superior position increased the shelf space, store broadcast tips and more convenient payment, cost reduction. How to seek, ask whom? Telephone conversations, door calls, and contract talks are usually conducted. At this point, retailers should show their sincerity, put down the noble head, solemnly to manufacturers and distributors to launch their liquor off-season promotion overall plan, program, in order to obtain the manufacturers, suppliers of cooperation and support. The single procurement manager, site supervisor, stores can become protagonist interviews. Talk about, retailers should put their ideas and requirements emerge in its totality and trading conditions should be open, not