如何制定区域生意提升策略（How to develop regional business promotion strategy）.docVIP

如何制定区域生意提升策略（How to develop regional business promotion strategy） How to develop regional business promotion strategies (first pages) Date: 2012-05-07 21:31, source: China management communication network Author: Mu Zhaoxi read: 68 times With the decline of the world economy and the rising cost of management, Chinas economy is facing great difficulties. Winter has become a serious challenge for domestic and foreign enterprises in the long time to come. Faced with the increasing sales pressure, cost pressure and competitive pressure, marketing managers are trying their best to find the best way to achieve ROI. The regional market as a unit basis and support the whole enterprise market development, in the double impact of the economic environment and industry competition, how to deal with the typical problems of regional development, how to break the bottleneck of regional development, mining every little bit business opportunity to become a key adversity development and rapid breakthrough. Here and share with you, to achieve the company after years of management consulting experience summary. Typical problems faced by regional market development Whether it is a national brand and regional brand, whether in the market or first-tier cities in the rural market, more and more competitors, operating practices more and more homogeneous, since the amount of sales more slowly, more and more high marketing costs are generally reflect the problem. Specific distinction, nothing more than the following four situations: 1., national brands are expensive in some areas, but sales have been poor As a national brand, the most reluctant is the emergence of the short leg market. L enterprise is a national private enterprise, and his boss is in a dilemma in face of the market management situation, and he doesnt know what to do. In the 20 provinces and autonomous regions where it operates, 9 regions are in a state of deficit. The cost effectiveness ratio of these areas is more than 50%,