打造强势根据地战略营销的五种境界（Build strong base areas, strategic marketing of the five realms）.docVIP

打造强势根据地战略营销的五种境界（Build strong base areas, strategic marketing of the five realms） For any enterprise that implements its base strategy, it is hoped that a strong marketing base will be established, but whether a strong marketing base is established or not, consumers are the ultimate judges. And to determine whether an enterprise has established a strong marketing base, we can effectively determine the level and level of strategic marketing in the base areas through the five levels of the marketing of the base areas. Level 1: entering and covering Enter and cover is based on first step of strategic marketing, but it seems very first step in primary, it is decided according to the marketing success of a key step, because if this step is not the way, that behind the higher realm of the marketing is only castles in the air, looks beautiful, but there is no foundation. Not any more not exposed to wind and rain, face the direct competition with competitors. To measure the success of this phase, there are two main indicators, the first is the hardware elements and software elements of channel partners. The hardware elements refers to the partners operation ability, including economic strength, team work ability, terminal control ability, and the ability of resource integration; software capability refers to the partners confidence, cooperation, execution and other factors. The six major elements of hardware and software are important factors to measure whether the partners are qualified. They are indispensable to each other. Once they are missing, they will play a fatal role in the implementation of strategic marketing in the base areas. Second, is the channel and terminal coverage, coverage rate, the direct marketing to marketing effect and atmosphere, if too low, even if the consumer through the air channels or other channels that enterprise and product information, it is difficult to understand, experience and purchase, because the channel and terminal consumers buy the