微博用户行为影响因素问卷调查分析.pdfVIP

中国科技资源导刊 ISSN 1674-1544 CHINA SCIENCE TECHNOLOGY RESOURCES REVIEW 2013 年11 45 6 88-94 ISSN 1674-1544 Vol.45 No.6 88-94, Nov. 2013 月 第 卷第 期　 微博用户行为影响因素问卷调查分析 东 方 （衡阳师范学院图书馆，湖南衡阳 421008 ） 摘  要：基于行为动因的视角，针对微博用户行为的影响因素问题进行了问卷调查分析。研究表明，信息获取、 释放压力、展现自己、分享信息这4 个因素最为突出，感知有用性、娱乐性、群体归属感都对用户行为起到了不同程度 的中介作用。 关键词：微博；用户；用户行为；行为动因；影响因素 中图分类号：G250 文献标识码：A DOI：10.3772/j.issn.1674-1544.2013.06.016 Questionaire and Analysis of Micro-blog User Behavior Effecting Factors Dong Fang (Library of Hengyang Normal University, Hengyang 421008) Abstract: With the violent development of Micro-blog, the users using Micro-blog have being increasing. User behavior has become wider and wider, and has been effected by many factors. At the present time, the domestic researchers researching the problem of Micro-blog user behavior are very small. There are some shortcomings of present researches. Under the new Internet environment, it seems very important for scholars to research the factors of Micro-blog user behavior and provide references for users. Based on behavior motivation angel of view, the paper gives demonstration research on the problem of the factors of Micro-blog user behavior. The research shows that the four factors of the access to information factors, the release of pressure, to show themselves, share information are the most prominent. In addition, the perceived usefulness, entertainment, and a sense of belonging on behavior play a different intermediary effect. Keywords: micro-blog, user, user behavior, behavior motivation, effect factors 是微博繁荣昌盛与否的最终判定者，而微博用户的 1 引言 行为受到多种因素的影响，其中行为动因则是关键 微博在我国已经进入日益推广和成熟发展阶 的因素。