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Commercial Managing Difficulties and Strategies of High—level Basketball Teams in Colleges and Universities.doc

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Commercial Managing Difficulties and Strategies of High—level Basketball Teams in Colleges and Universities

Commercial Managing Difficulties and Strategies of High—level Basketball Teams in Colleges and Universities 　　Abstract. Documents study and experts interview were used to study the difficulties and strategies of commercial management of high level basketball teams in colleges and universities. The study intends to give an impetus to the high-level basketball teams’ industrial way， which can keep the teams’ sustainable developing. Key words： Sports Management； Colleges and Universities； High-level Basketball Teams； Commercialization； Management； Difficulties； Strategies At present， the shortage of funds is a general problem of the high-level basketball teams in China’s colleges and universities. In the presence of the funds with too many problems and the instruction of “sports should be industrialized”， basketball teams are generally longing for commercial management. In this study， the challenges confronted by the commercial management of the high-level basketball teams in china’s colleges and universities are analyzed， and related suggestions are also proposed. Hopefully， the industrialization process of the high-level basketball teams in China’s colleges and universities can be promoted， and also these teams can go to the road of self-discipline and self-development. 1 Challenges Confronted by the Commercial Management of the High-level Basketball Teams in China’s Colleges and Universities 1.1 Immature Market Economy Compared with relatively mature markets of foreign countries， the development of market economy in China is still at the primary stage. Because of the excessive dependence on government， Chinese basketball teams are short of self-improvement and self-development mechanisms. At the same time， because high-level basketball teams were started very late and also were affected by the planned economy system for a long time， the adaptability of Chinese basketball teams to new environment is poor. Thus， the market development of Chinese