现代企业生产运营管理课件作者张建民3产品设计.PPT

传统上的各部门独立工作 设计部门 制造部门 新产品 并行工程组织的好处 工程部门的设计. ? 1984-1994 T/Maker Co. 制造部门的生产. ? 1984-1994 T/Maker Co. 营销部门的宣传. ? 1984-1994 T/Maker Co. 消费者的需求 ? 1984-1994 T/Maker Co. 如果各个部门之间缺乏沟通 反向工程 通过拆解竞争对手的产品从而找出灵感，从而开发本公司产品的方法。 反向工程设计案例：雷克萨斯 强壮性设计 模块化设计 产品的构成由若干模块构成，不同的模块可以组合成不同的产品型号，好处在于 容易诊断和修复产品 容易维护的更换部件 简化生产和安装过程 案例：李维斯牛子裤的设计 用计算机终端或工作站进行设计 经常与计算机辅助制造有关 ? 1995 Corel Corp. 计算机辅助设计(CAD) 标准化 零部件的标准化 生产流程的标准化 在最后一道工序先暂停，直到获取最终用户的偏好和产品规格细节之后才生产的方法。 延迟差异化 案例分析：惠普激光打印机的生产 大规模定制: 生产批量大且规格种类多 延迟差异化 模块化设计 大规模定制 环境友好设计与制造 服务设计 结构上的考虑- 交付系统- 设施- 选址- 生产能力 管理上的考虑- 服务交锋- 质量- 管理需求和能力-信息 常见服务设计 生产线方法 顾客参与服务的提供 顾客接触 * * * This slide suggests the relatively small number of product concepts that actually become successful. Ask students to suggest reasons for such a poor success rate. Can they also suggest ways by which the success rate might be improved? * This slide indicates the stages in the product development process. It also attempts to indicate organizational teams assigned to accomplish specific elements. Students might be asked to consider the utility of having the process broken down among several work groups. Would success be improved if all these activities were carried out by a single “project team” from start to finish, rather than sequentially by teams of specialists? * One notion which might be discussed at this stage is the attempts by manufacturers to add information to an existing good rather than develop a new good. * Here begins the attempt to link the product directly with the customer. You might specify a product and ask students to identify first the attributes of interest to the customer, and second the “benefits” to the customer. * At this point we have to start adding precision to our specifications. If we want a product to be “easy to use,” what exactly does that mean? To use by whom? With what level of preparation? Etc. * At this point, we have to develop the information necessary to actually produce the product - and, to know that it has be