Johnson_胜任力分析.ppt

* * * * * * * * * 1.Knowledge: The general background knowledge required to perform the job. 2. Skills: the skills required to complement the general knowledge base; for example, negotiating, consulting, or project management skills. 3. Values: The set of characteristics or behaviors that produce outstanding performance in a given job. 4. * * LifeSightsTM Demographics is a powerful tool for identifying, categorizing and targeting segments as well as inferring their high-level product needs. On their own, Demographics approaches cannot drive product innovation, but when used in combination with the LifeSightsTM methodology, they are an indispensable tool. LifeSightsTM Demographics also provide a platform for tying product innovations in with FSIs other business initiatives to support cross-selling and retention. While Demographic approaches fall short in some regards, they are still the best way of making a business case for which segments we should be targeting. LifeSightsTMAttitudes are a powerful means of creating product value based on the things that matter most to consumers. By basing product innovations on these drivers, the LifeSights methodology helps ensure that highly-engaging products and features are developed and brought to market. Because the goal is to better understand consumer motivations and priorities in order to develop products thatappealto consumers on an emotional level then it is important to start thinking according to what is mostrelevant to them. So the upside is that this is a powerful tool, the downside is that attitudes are difficult to uncover, primarily because they are difficult to generalize. You cannot buy attitudinal information in a mailing list for example. LifeSightsTMBehaviors are a powerful means of accurately predicting changing consumer needs and preferences based on their transactions and the ways they actually use a credit product. Behaviors play a dual role in the development process. First they help us to build better p