国营报告.doc

Introduction PK Electrics was established in 1987 in Ningbo, Zhejiang province, China. Over the years it has grown from a local supplier producing a limited range of electrical cabling and switches to a national supplier of a wide range of electrical supplies including: cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. PK’s products are used in the manufacture of other electrical items, by the construction industry and associated trades people and more recently in a growing consumer market. PK’s products are selectively distributed using specialist electrical retailers, department stores and more recently DIY outlets. The management of the company is now in the hands of a young dynamic team of managers who want to improve the performance of the organization, building on its current success. They have recently met with Trade delegations from several different countries and are now looking outside China for new markets to enhance their growth and business performance. 2.0 Procedures To source this report: a. A number of books on international marketing were consulted. b. Information on international marketing was taken from internet websites. 3.0 The reason that PK Electrics entering international markets. One reason is that the domestic market does not provide any significant growth prospects. Because in the past two years, the growth rate has begun to decline, with sales up 5% and 2%, last years profits. Date indicated that sales and profit growth is very low. This is due to the domestic market is almost saturated. There is not enough to increase the domestic market the companys scope. International markets may make the company more room to grow. Another reason is the global trend is growing fast. As the economy and technology, trade between nations more and more frequent, the world is becoming smaller and smaller. This allows the company to enter the international market as necessary. More importa