浅谈中国零售业的发展现状和趋势.docVIP

四川师范大学成都学院毕业论文 PAGE PAGE I 浅谈中国零售业的发展现状和趋势 学生：薛德华 指导教师：熊斌 内容摘要：进入新世纪以来,尤其是加入WTO后在对外开放的推动下,中国零售业经过10多年的发展,取得了惊人的成绩。随着外资的大举进入,零售业发展表现为规模迅速提升、新旧业态并存发展、市场集中度和零售业现代化水平提高。但是,与国际零售业相比,中国零售业仍然存在业态层次不齐、整体规模偏小、管理技术和管理水平差距偏大等诸多问题。今后,要想有效参与国际化竞争,提升民族产业的综合实力,信息化、品牌化、集团化、国际化是中国零售业发展的必然趋势。本文主要阐述中国零售业的发展现状和趋势。 关键词：中国 零售业 现状 趋势 On the retail development present situation and trend Content abstract: the entry of the new century, especially after the accession to the WTO in opening up the push of Chinas retail business, after ten DuoNian of development, achieved remarkable achievements. As foreign sweeping into retail development performance for scale rapidly promote, new old formats development, market concentration and coexist retail modernization level increased. But, compared with the international retail, the retail formats are still not neat, the overall level of smaller scale, management technology and management level of partial big problems such as the gap. In the future, to be effective participation in international competition, promote the comprehensive strength of the national industry, information, brand, collectivization, internationalization is the inevitable trend of the development of Chinas retail business. This paper mainly expounds the development of Chinas retail business status and trends. Key words: current situation of Chinas retail business trend 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc297555425 前言： PAGEREF _Toc297555425 \h 1 HYPERLINK \l _Toc297555426 一、中国零售业的现状 PAGEREF _Toc297555426 \h 1 HYPERLINK \l _Toc297555427 （一）、百货商店 PAGEREF _Toc297555427 \h 1 HYPERLINK \l _Toc297555428 （二）、连锁超级市场 PAGEREF _Toc297555428 \h 2 （ HYPERLINK \l _Toc297555429 三）、仓储式商场 PAGEREF _Toc297555429 \h 2 HYPERLINK \l _Toc297555430 （四）、 专业店 PAGEREF _Toc297555430 \h 3 HYPERLINK \l _Toc297555431 （五）、便利店 PAGEREF _Toc297555431 \h 3 HYPERLINK \l _Toc297555432 （六）、 其他业态 PAGEREF _Toc297555432 \h 3 HYPERLINK \l _Toc297555433 二、中国零售业的发展问题 PAGEREF _Toc29755543