基于体验经济的科普产业发展路径-中国科普研究所.pdfVIP

实践新知 章军杰 基于体验经济的科普产业发展路径 基于体验经济的科普产业发展路径 章军杰 （山东大学历史文化学院，济南250100） [ 要] 21 世纪 体验经济作为一种全新的经济业态已然成为时代发展的必然。当前，在公众参与科普活动 热情不高的情况下 体验经济的参与性与接触性 或许可以成为科普工作化 “被动接受”为 “主动参与”的破 题关键。在体验经济理念之下 科普产业的发展必须切实转变 “灌输式”、“说教式”的工作理念 牢固树立 体验经济理念、加快发展数字化科普产业、加强科普衍生产品开发 研发设计不同体验风格的科普产品和科普 活动。 [关键词] 体验经济 科普产业 发展路 [中图分类号] G620 [文献标识码] A [文章编号] 1673-8357 (20 13) 03-0043-04 Development Path of Science Popularization Industry Based on Experience Economy Zhang Junjie (H istory and Culture Institute of Shandong Univ ers ity ，Jinan 250100) Abstract: The experience economy has become the development trend as a new economic form in the 21st Century. Currently the public are not enthusiastic about participating in scientific popularization activities. And participation and exposure of experience economy may be the key to transform “passive acceptance”to “active participation”of the science popularization work. In the perspective of experience economy we must firmly establish the concept of the experience economic to accelerate the development of digital science popularization industry to strengthen science popularization derivative related products development, and to design different experience style of science popularization products and science popularization activities. Keywords: experience economy ；science popularization industry ；development path CLC Numbers ：G620 Document Code ：A Article ID ：1673-8357 (2013) 03-0043-04 近年来，在政府、理论界和产业界的共 实践层面，政府主导的公益性科普事业和市 同推动下，科普产业已从概念之争完全走向 场主导的经营性科普产业并举发展已成为共 ： 稿日期 2012-12-10 ：