元谋县全域旅游发展SWOT分析及对策研究.docVIP

元谋县全域旅游发展SWOT分析及对策研究 倪玲梅 曲靖师范学院曲靖市旅游发展研究院 X 关注成功！ 加关注后您将方便地在 我的关注中得到本文献的被引频次变化的通知！ 新浪微博 腾讯微博 人人网 开心网 豆瓣网 网易微博 摘????要： 为了应对旅游业转型升级及城市经济转型和可持续发展的挑战, 全域旅游应运而生.2016年底, 云南省元谋县凭借其独特的自然景观、遗迹遗址及历史文化等资源成为云南省全域旅游示范县, 但在大众旅游时代背景下, 元谋县旅游业发展存在资源开发利用及产业发展关联程度低、旅游产业模式陈旧和基础设施建设薄弱等问题.在对元谋县旅游资源类型、分布及特点等综合分析的基础上, 应用SWOT分析方法探讨了元谋县目前发展全域旅游的优势、劣势、机遇及竞争威胁, 据此得到元谋县旅游产品定位, 并从“旅游+”的产业融合角度提出该县全域旅游发展新模式. 关键词： 元谋县; 全域旅游; SWOT分析; 新模式; 作者简介：倪玲梅, 曲靖师范学院曲靖市旅游发展研究院讲师, 主要从事地质学及地质旅游研究. 收稿日期：2017-09-08 Study on the Strategies of Comprehensive Tourism Development of Yuanmou County Based on SWOT Ni Lingmei Tourism Development Research Institute of Qujing City, Qujing Normal University; Abstract： In order to deal with the challenges from the transformation and upgrading of the tourism, the economic transformation and sustainable development of cites, comprehensive tourism emerges. At the end of2016, Yuanmou County in Yunnan Province, with its unique natural landscapes, relics, historical and cultural resources, has become a comprehensive tourism demonstration county. However, there are still some problems in its tourism development under the background of mass tourism, such as low resource utilization, low degree of correlation among industries, backward tourism industry model, weak infrastructure construction and others. Based on a comprehensive analysis of the types, distribution and characteristics of tourism resources in Yuanmou County, this paper discusses the advantages, disadvantages, opportunities and competitive threats of Yuanmou County based on SWOT so as to determine the positioning of its tourism products and build a new model of comprehensive tourism from the perspective of “tourism + ”industrial integration. Keyword： Yuanmou County; comprehensive tourism; SWOT; new model; Received： 2017-09-08 0 引言 元谋有东方人类故乡、冬早蔬菜之乡、休闲养生之乡等美誉, 除了拥有以“元谋人”和土林两大世界级旅游资源, 还有金沙江、热区农业、红军长征线路等国家级旅游资源.此外, 元谋县也是彝族、苗族、傈僳族等少数民族聚居地, 因此具备打造省级全域旅游示范区的特色资源基础.2016年底, 元谋县凭借丰富的旅游资源跻身全省37个全域旅游示范区创建单位之列, 但在大众旅游时