肥胖的现状与成因 公共健康.ppt

Marketing Neither FTC nor FCC has authority to limit advertising, despite the fact that children are vulnerable to exploitive advertising messages and unable to discern truth from fiction in ads 2007: Kelloggs to restrict food marketing to children Television Overweight and obese characters under-represented Men 25%; Women 10% Obese and overweight characters less likely to be considered attractive, to interact with romantic partners, or to display physical affection Perpetuates stereotypes Weight loss shows: e.g., Biggest Loser - ?Helpful? Stigmatization Reality: the overweight and obese suffer from stigmatization Overweight and obese women get fewer promotions and face more job discrimination Not true for heavyset men The Food Industry and Medical Groups Medical groups have taken money from food companies (troubling conflict of interest): American Dietetic Association: Published “Straight Facts about Beverage Choices,” supported by grant from National Soft Drink Association Accepted money from Mars and Coca Cola for annual meeting AAFP’s magazine, “Family Doctor: Your Essential Guide to Health and Well Being,” marinated in ads from junk food companies, including McDonalds, Kraft (maker of Oreo cookies), and Dr. Pepper The Food Industry and Medical Groups Cadbury Schweppes (makers of Dr. Pepper and chocolate candies) donated a few million dollars to the American Diabetes Association (ADA) in exchange for getting to use ADA label on its diet drinks AHA has accepted money from similar companies, and allows its label on certified “heart-healthy” products The Food Industry and Medical Groups AAFP partnership with Coca-Cola to support its family doctor website Company’s Guatemala bottling plants excoriated by human rights groups for labor rights violations, including rape, murder, and attempted murder Its bottled water operations in India are depleting local water tables The Food Industry and Medical Groups Yale School of Medicine fellowship in obesity studies sponsore