基于消费者偏好的供应链社会责任内在动力研究.docVIP

基于消费者偏好的供应链社会责任内在动力研究 基于消费者偏好的供应链社会责任内在动力研究 龚 浩 ，郭春香。，李 胜 (1．四川大学 工商管理学院，成都 610064；2．成都中医药大学 管理学院，成都 611137； 3．西南财经大学 工商管理学院，成都 610074) 摘要：对消费者偏好进行了细分并引入社会责任动力因子，建立了基于消费者偏好的供应链社会责任模型。运用 博弈论的基本思想，分析了供应链履行社会责任的内在动力和政府激励方式。结果表明：履行社会责任较好和较 差的供应链为了最大化自己的利润，前者对产品的最佳定价高于后者；当社会责任履行较好供应链的动力因子增 加到一定程度后，获得高于社会责任履行较差供应链的利润的难度增加，且获得同样利润差额所需要付出的努力 程度高于之前；当供应链的社会责任动力因子、成本增长系数以及可信度价值系数满足～定限制条件时 ，供应链不 仅有足够的动力履行社会责任，而且愿意不断提高社会责任履行程度。 关键词 ：供应链；社会责任 ；内在动力；消费者偏好 ；信任 中图分类号：F252 文献标识码：A 文章编号：1001—8409(2012)12—0045—05 Research on Internal Motivations of Fulfilling Supply Chain Social Respons．b．Ijty Based on Consum er Preferences GONG Hao ，GUO Chun—xiang ，LI Sheng ， (1．School ofBusiness and Management，S~huan University，Chengdu 610064； 2．School ofManagement，Chengdu University of Traditional Chinese Medicine，Chengdu 611137； 3．School ofBusiness Administration，Southwestern University ofFinanceamp;Economics，Chengdu 610074) Abstract：This paper establishes a model of supply chain social responsibility based on consumer preferences，by subdivi— ding consumer preferences into two parts and introducing social responsibility motivation factor．Using the basic thought of game theory，it studies internal motivations of fulfilling supply chain social responsibility and government S motivational pat— tern．Results aye displayed as follows：(1)for attaining m~imum profit，supPly chain which fulfills social responsibility bet— ter(SCB)will make a higher price to its products than those rhade by the supply chain which fulfills social responsibility worse(scw)；(2)when the social responsibility motivation factor of SCB increases to a certain extent，it is more difficult to gain more profits than SCW ，in addition，SCB need to make more efforts to assure the same profit gap than before；(3)sup— ply chain can not only fulfill social responsibility，but also improve social responsibility motivation factor，when the social responsibility motivation factor，cost growth coefficient and reliability coeff