零售管理 根据英文原版教材改编 权威 经典Chapter 01.pptVIP

Chapter 1 Introduction to the World of Retailing What is Retailing? Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use. Examples of Retailers Retailers: Kohl’s, Macy’s, Wendy’s, A, Jiffy Lube, AMC Theaters, American Eagle Outfitter, Kroger Firms that are retailers and wholesalers that sell to other business as well as consumers: Office Depot, The Home Depot, United Airlines, Bank of America, Costco Retailing is a High Tech Industry Selling Merchandise over the Internet Using Internet to manage supply chains Analyze POS data to tailor assortments to stores Computer systems for merchandise planning Nature of Retail Industry is Changing World’s Largest Retailers The Distribution Channel Manufacturing, Wholesaling and Retailing Vertical Integration – firm performs more than one set of activities Ex: retailer invests in wholesaling or manufacturing Backward Integration – retailer performs some distribution and manufacturing activities Ex: JCPenney sells Arizona jeans (Private Label) Forward Integration – manufacturers undertake retailing activities Ex: Ralph Lauren operates its own stores How Retailers Add Value Break Bulk -Buy it in quantities customers want Hold Inventory -Buy it at a convenient place when you want it Provide Assortment -Buy other products at the same time Offer Services -See it before you buy, get credit, layaway How Retailers Add Value The value of the product and service increases as the retailer performs functions. Social and Economic Significance of Retailing Community Support Over $3.4 trillion in annual U.S. sales greater than medical care, housing, recreation combined Employs 27 million people 21% of non-agricultural US workforce Management training opportunities Entrepreneurial opportunities Retailing is Big Part of Economy Comparison of Distribution Channels Across the Globe Retail Mix Macy’s Retail Mix Macy